Fashion Accessory, Handbag Designing can be a very lucrative and rewarding business.
Fashion Accessory Designers help create and produce items that add the finishing touches to an outfit, such as handbags, belts, scarves, hats, hosiery, eyewear and Jewelry. Designers plan the production and marketing of their creations.
Some high-fashion Accessory Designers are self-employed and design for individual clients and cater to specialty stores or high-fashion department stores. They design original Accessories as well as follow the established fashion trends.
Accessory Designers perform the following tasks:
Sketch their ideas.
Draw and cut patterns to create sample accessories.
Select fabric and trimmings.
Keep current on trends by reading trade magazines and attending fashion shows.
Visit textile showrooms to keep up to date on latest fabrics.
Arrange showings for press and buyers when the sample is ready.
Market their designs in their own retail stores, website or cater to specialty stores or high-fashion department store or all of the above .
The FASHION INDUSTRY:
The fashion industry is huge. Each year, over $250 billion is spent on fashion (including accessories) in the United States. Many fashion accessory designers start at home. Fashion can be fickle, and trying to stay one step ahead of the fads is nearly impossible. Creativity plays a major role in the success of the designer.
Handbag crafting is a hobby which has become very popular. Everybody carries some sought of bag. Fashion bags come in affordable ones; expensive ones, big, small; seasonal, classic; vintage etc. Almost any type of material is used to fashion a purse, and If you think only women carry a bag, think again. Nowadays it is not usual to find a man carrying some sought of bag. Fashion really is fickle, and trying to stay one step ahead of the fads is nearly impossible. Two basic skills that a handbag designer definitely needs is design skills and business skills. Handbag designing can can be a very lucrative and rewarding business. Below we have listed tips on getting started in a handbag designing business which can apply to any fashion accessory.
TIPS ON STARTING A HANDBAG DESIGNING BUSINESS :
STEP: 1 RESEARCH
Any good business begins with research and a business plan. You may want to begin your research by answering the following questions: What are the different types of handbags ? Who are my competitors? Is there a handbag that exists that is similar to my potential design and if so, why will my potential customers buy my handbag? What will I charge for my handbags? How will I market my handbags?
STEP: 2- DETERMINE THE TYPE OF HANDBAG YOU WILL DESIGN AND WHY ?
Familiarize yourself with what goes into the design of a good handbag. Research the materials you will need. Determine how you will make the handbag pattern? If you have no experience in making patterns then you will need to find out where to find a pattern maker. Who if anyone will help you prepare your samples or potential production?
STEP: 3 – MAKE SKETCHES OF YOUR HANDBAG DESIGNS
Prepare a black and white sketch book of your designs for potential buyers to see. All your ideas and creativity should go into your sketch book. Include your fabric information, style number, colors the handbags are available in and a swatch of the fabric that will be used .
STEP: 4 CHOOSING FABRICS
A great place to start researching fabrics is the Fabric Resource Book – for manufactures.
STEP: 5 MAKING SAMPLES OF YOUR WORK:
You will need samples of your work to show to potential buyers. A good place to find help with putting together your samples is fashion designer students. Check your local area for schools.
STEP: 6 – CREATING A PORTFOLIO OF YOUR SAMPLE HANDBAGS:
Your portfolio should include sample photos of your work.
STEP: 7- PREPARING A LINE SHEET:
A line sheet is same as a price list of your handbags.
STEP: 8 – THE ORDER FORM & BUSINESS CARDS:
Your order form should be professional order forms if possible have custom made forms and business cards with your company name printed on them. Whenever possible include your website address on them if you have one.
STEP: 9 –CREATING YOUR BIO
Create a bio include how you got started in the business. Make it interesting yet truthful.
STEP: 10 – MARKETING YOUR HANDBAGS
A good place to market your handbags is through trade shows and specialty stores and of course the Internet.
-The first things you want to do is determine:
– Who is your target customer?
– Where do they shop?
– What are their needs?
– What do they carry in their handbag?
– How much do they spend normally on a handbag?
– How often do they buy a handbag?